Videos: Can Clean Cookstoves and Energy Poverty go viral
Deploying 100K clean cookstoves by 2012 in the homes of those who depend on traditional three-stone fires in the developing world will depend on establishing good business models and creating viable technologies. But raising visibility, support, and — more importantly, funding — for this initiative will depend on strong marketing and communications, especially in the developing world.
To support this goal, the Global Alliance for Clean Cookstoves came out a few weeks ago with several videos that have been in the making for some time now. (. And, yes, Julia Roberts does appear in most of them!)